In the retail industry, customer experience matters. It affects how much retailers understand their target audience and how they can improve service level. Better customer experience provides a competitive advantage.
Imagine a retail environment integrated with item-level RFID or barcode tags, wireless infrastructure and mobile barcode / RFID scanner, store associates will have instant access to product information. By doing so, customers will enjoy a better shopping guide and engagement.
On-shelf Availability
When customers walk in, they are hoping to see their wanted product on the shelf. That requires never stock-out and quick replenishment. Scanning item-level RFID/barcode tag with Chainway RFID/barcode scanner provides a detailed and accurate inventory information. Retailers are capable of making decisions on which products are at low and need to restock.
On-shelf availability satisfies both retailers and customers. Retailers are pleased that no items are missing from the sales floor, and customers feel delighted to see so many choices.
Product Information Support
Today’s customers demand greater flexibility and convenience. If they do not get the information they need when they ask for support, they are most likely to leave empty handed with the feeling that this store is not qualified in serving customers.
Things change when a retail store is equipped with Chainway mobile barcode / RFID scanners. This mobile device has a stable and quick wireless communication 3G/4G/Wi-Fi, through which store associates can have real-time access to information about price, promotion, stock and other product information. They will confidently answer customers’ questions and provide professional guided selling. This product information and customer assistance enrich customer experience and enhance customer engagement.
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