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RFID – An Emerging Technology for Jewelry Management

Background
Thailand Jewelry industry is famous for its unique jewelry design and workmanship. One of the leading jewelry stores in Thailand has earned the reputation of offering beautiful gold jewelry. The company has opened many jewelry stores across the cities. But with the entry of foreign jewelry store chain, the competition has increased many folds. To cop up with the competitors, Thai Jewelry store was needed a modern technology-based solution so that it could get a competitive advantage by saving money on operating cost, theft and enhance customer satisfaction.

Challenges
  1. Every jewelry item is unique on account of prices and configuration. Remember all the detail about all the jewelry products were a very challenging task for the sales team at the store. Due to which customer get an improper response from sales person some time.
  2. The store was big and offer a wide variety of jewelry products. But the operation of inventory management was manual and subject of high error rate.
  3. Sales data was stored in personal computers and it was not available in real-time. Because of this, the marketing team could not analyze and developed marketing strategies on the basis of sale pattern and demands of customers. With the result, the store was facing high competition in the market.
  4. The store had many stores in Thailand, but sales data could not be synchronized centrally. Which lead to poor inventory planning. 

Solution
Jewelry store department selected Chainway ‘s C5000 RFID mobile computer for implementing an RFID jewelry management solution. C5000 device was integrated with a UHF RFID module and it could read the RFID tag with a distance of up to 5 meters. The device had Bluetooth and Wi-Fi connectivity for Real-time data transfer to the main database. All the jewelry items showcased in a store were tagged with RFID tags. Later an operator in store captured all the tags with the help of C5000 mobile computer.

Inventory Management - The capture data was stored in the main database and synchronized with the inventory data. This is how the database could be matched with the real-time stock tacking.

Customer Management - In an event where a customer asked for a product's specification and price. Sales team could easily share the information with the customer just by scanning the jewelry tag. Not only this, now staff could generate the estimate, quotation or invoice for the product immediately.
 
Effects
  1. Now customer queries could be answered immediately which has been reflected in form of high customer satisfaction and more sales.
  2. Earlier, the stock taking process took hours and could not be performed frequently. But with the RFID system, a stock-taking process just takes a few minutes and can be performed randomly.
  3. All the stores are now interconnected. Store headquarter has all the real-time sales data for all the jewelry items. It helps the marketing department to develop best marketing strategies based on real-time data and consumer behavior.
  4. Adopting modern technology has enhanced the store brand image among customers.
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