With the rapid development of e-commerce logistics, the retail industry is increasingly focusing on product quality and customer experience. Based on the development of big data and Internet of Things technology, it brings new opportunities to physical retailing. Brick and mortar retail enterprises have adopted the new technology based on PDA smart terminal application to realize the innovation of retail mode, which brings customers a new intelligent and efficient service experience, enhances the physical shopping experience, and brings new vitality and passion to physical retail.
Intelligent shopping guide
Due to the variety of products and specifications sold in each store, the purchaser cannot remember the price, specifications, and quantity of each item. At the same time, when it enters the off-season of sales, or during the holiday promotion, there are problems between the suppliers and retailers such as unreasonable price decisions in the promotion activities, untimely feedback of sales information, and insufficient consumer inventory.
Chainway deploys the only identifiable barcode or RFID electronic label for each item in the store. The purchaser uses the Chainway handheld terminal to scan the barcode/RFID tag of the product when the product is sold, so that the price and specifications of the product can be viewed. It greatly reduces the workload of the shopping guide and enhances the customer's satisfaction with the service of each store.
The clerk can use the PDA to realize an efficient and intelligent shopping guide service, and respond to customer needs in the first time to enhance the customer's store experience. It realizes the online interconnection of all store sales data, facilitates the headquarters to timely understand the sales of products, and optimize marketing strategies in a timely manner. And it also improves management efficiency, while significantly improving the storefront and brand image, attracting more consumers.
Efficient transfer
Due to the chain operation of the enterprise, there are usually many branches in a certain area, and because the information between the stores is not interoperable, the managers cannot understand the sales status of each store in real time. For example, the goods in a branch do not satisfy the customers, and it is impossible to know whether the adjacent stores have goods that meet the customer's needs, as a result, the customers are easily lost.
Using the Chainway handheld terminal combined with barcode or RFID technology, each item is marked by barcode or RFID. The product information can be quickly obtained and shared by the handheld terminal, which is convenient and fast. It can realize real-time communication between the stores, and the manager can also grasp the sales situation of the goods in real time and timely transfer them.
Through the deployment of handheld terminals, retail companies can maximize customer satisfaction, increase customer satisfaction, and increase customer brand loyalty. The handheld computer can record and share the product information in real time, so that the real-time status of each item can be recorded and the product transfer is efficient and convenient. When the store product does not meet the customer's needs, you can scan the product barcode/RFID tag through the Chainway handheld terminal to view the products that meet the customer's needs in the adjacent store, and notify the relevant personnel to ship to the store or advise the customer to go to the store to purchase.
