Chainway Assisting Jewelry Store Accentech to Simplify its Business

Background
One Thailand's leading fine gold jewelry store has an excellent reputation for creating beautiful designs with flawless workmanship. It is one of Thai's most favorite gold retailers, with chain stores across major cities in Thailand. Over the past two years, it has become more urgent for Accentech to leverage modern technology to hold down management costs, enhance the store's sales volume and improve customers' shopping experience.
 
Challenges

• Some sales must look through relevant information when they introduce jewelries to customers at the store, which repels customers and tires their patience.

• There are a wide range of gold jewelries in store, so inventory checking by manual operations usually leads to heavy workload and high error rate.

• All the sales data have to be transcribed to a fixed PC terminal, which is inefficient and error-prone. Administrators have no real-time access to those sales data to make a quick response to the changing market.

• Membership management cannot be synchronized among its chain stores.

 
Solution
Configured with RFID reading and writing module and wireless communication functions, Chainway C5000 can scrutinize jewelry stock-taking and perform real-time information inquiry for field sales. Timely data update and intelligent statistics are also easily achieved with this PDA. Another benefit of this interactive management system tailored for Accentech is that it is very easy to operate and rapid to deploy.
 
Application Implementation
Sales Management
It allows operations like data entry and revocation, return management on this single device. You can also make changes to wrong data. The backend system can merge and process all the figures uploaded by all PDAs so that headquarter can get to know the total sales of all categories.
 
Smart Shopping Guide
As PDA can automatically identify jewelry tags, users can access all the corresponding pictures and information, and then respond to customer needs at the first time.
 
Inventory Check
All the chain stores can monitor their real-time stock with smart PDAs. Inventory visibility was improved and replenishment was made in time, so that supply shortage or out of stock never happens, which will eventually engage customers better.
 
Membership Management
Users can inquire, add, delete, and alter membership information on mobile PDAs. Headquarters can also achieve the unified management of members and information submitted.
 
Effects

• With Chainway PDAs, chain stores could respond to customer needs immediately, which would enhance customer's in-store experience.

• Inventory checking in bulk saved time, eased off workload, and lowered labor costs.

• It achieved interconnection among all the stores, so the headquarters could keep abreast of the newest sales data, and timely optimize marketing strategies.

• It facilitated unified membership management. By analyzing members’ consuming behavior, the headquarters could carry out appropriate marketing plans to develop their brand loyalty.

• Adopting smart interactive modern technology to facilitate retail management significantly enhanced the store and brand image, helping attract more consumers.

 
PDA Configuration
P/N: C5000
Functions: HF RFID, GPRS